December 11, 2018

An amazing year for the wrestling team -

Wednesday, March 7, 2018

My Experience at the Women’s March -

Wednesday, March 7, 2018

El Regreso Del Racismo -

Wednesday, March 7, 2018

Parkland Shooting -

Friday, March 2, 2018

California Flu Crisis -

Friday, March 2, 2018

‘Rapping’ Up the Grammy Awards -

Wednesday, February 28, 2018

¿Cuál Será el Futuro de DACA? -

Wednesday, February 28, 2018

Marcus Peters traded to the Rams -

Wednesday, February 28, 2018

2018 Upcoming Movies -

Tuesday, February 27, 2018

Instagram-Worthy Desserts of San Francisco -

Monday, February 26, 2018

Upcoming Season of Baseball -

Monday, February 26, 2018

Black History Month -

Saturday, February 24, 2018

The Black Panther Review -

Friday, February 23, 2018

The Destructive Culture of Social Media -

Friday, February 23, 2018

Badminton season launches into action! -

Friday, February 23, 2018

LimeBike Takes Over! -

Wednesday, February 21, 2018

All Star Weekend Highlights -

Wednesday, February 21, 2018

Chinese New Year Brought to SMHS -

Wednesday, February 21, 2018

San Mateo Volleyball Season Kicks Off -

Friday, February 16, 2018

The Van Jones Show:Jay-Z -

Friday, February 16, 2018

theSkimm: The Millennial Generation of News

The front page of theSkimm

News. It has a lot to do with society nowadays, with the word fake news being thrown around. With the era of smartphones, social media, internet comes the uncertainty of credible news. Real journalists and reporters have had their reputations questioned while websites with twisted facts have been spreading through everyone’s media feeds. Rarely any of the young generation spend their time skimming the pages of Bloomberg, New York Times, Washington Post and maybe not even CNN. Nobody has time to research about every topic. Luckily, there is a reliable source called theSkimm.

theSkimm was developed by two young women, Danielle Weisberg and Carly Zakin who were originally NBC News producers. They noticed that people in their social circle were addicted to consuming media content from Instagram, lifestyle blogs but were secluded in a bubble when it came to politics and worldly affairs. No news source at the time were aimed at educating the millennial generation about global events. As a result, the Weisberg and Zakin decided to start a daily (except Sunday) email newsletter that they would send to their friends.

 

During the day, they worked their jobs. But at night, the pair began researching all the recent news and paraphrasing them into short, concise paragraph in an appealing way. “The Skimm girl is that friend everyone has who’s sarcastic but always knows what’s going on” says Weisberg, Co-CEO of theSkimm. As positive feedback came from their social circle, the two decided to take it a step further and start a company. They met investor and investor, constantly pitched ideas, collecting strangers’ email addresses. However, their idea did not spark interest within their audiences. Everyone believed that email was no longer “it”. The hot market was based on social media and video. After an amount of rejections that would make the most persistent of people give up, they finally landed a $1.1 million deal with former Silicon Valley moguls who saw something in their pitch that would be “the Oprah of the generation”, says Homebrew’s Satya Patel.

 

Currently, theSkimm employs 30 people, ranging from financial advisors to full time writers. Approximately one million people read theSkimm daily. They have also recently launched a new app that has turned dedicated readers to paying customers. The app gives access to multiple ten minute podcasts that are newly recorded everyday that touch on important topics. theSkimm has been incredibly successful in keeping in consistent revenue and rapidly gaining audience, many celebrities have been endorsing theSkimm on their Twitter feed. What better way of being informed while on the toilet, waiting for the bus, eating breakfast. The is the efficient future of news.

It's only fair to share...Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInShare on TumblrEmail this to someone