November 24, 2017

FC Barcelona’s Shaky Future -

Tuesday, November 21, 2017

Gordon Hayward Injured -

Wednesday, November 8, 2017

Mrs. Tribuzi, Dance Teacher Extraordinaire -

Monday, October 30, 2017

theSkimm: The Millennial Generation of News -

Saturday, October 28, 2017

Cross Country Runs into the 2017 Season -

Sunday, October 22, 2017

Should You Attend the Women’s Marches? -

Sunday, October 22, 2017

Bearcats Blown Away by Chalk Fest -

Tuesday, May 23, 2017

The New Tardy Policy Pilot Is Over -

Tuesday, May 23, 2017

SMHS Chalk Fest is an Instant Successes -

Tuesday, May 16, 2017

Chalk Fest is Shaping Up Well This Year -

Tuesday, May 16, 2017

Boys Volleyball Season Comes to a Close -

Thursday, May 11, 2017

Bearcat Chefs Compete in Nacho Contest -

Tuesday, May 9, 2017

Bearcat Invitational Track Meet a Huge Success -

Monday, May 8, 2017

Concert Band Prepares for Spring Concert -

Tuesday, May 2, 2017

Students: “Beware the Banality of a Busy Life” -

Tuesday, May 2, 2017

Roger Federer Proves he is the GOAT -

Tuesday, April 25, 2017

Coach John Tells Us About Boys Tennis -

Tuesday, April 25, 2017

Olaiha Fonua and His Friend Perform at Green Week -

Thursday, April 20, 2017

Eureka, We Built It! -

Thursday, April 20, 2017

International Week Celebrates Diversity -

Tuesday, April 18, 2017

theSkimm: The Millennial Generation of News

The front page of theSkimm

News. It has a lot to do with society nowadays, with the word fake news being thrown around. With the era of smartphones, social media, internet comes the uncertainty of credible news. Real journalists and reporters have had their reputations questioned while websites with twisted facts have been spreading through everyone’s media feeds. Rarely any of the young generation spend their time skimming the pages of Bloomberg, New York Times, Washington Post and maybe not even CNN. Nobody has time to research about every topic. Luckily, there is a reliable source called theSkimm.

theSkimm was developed by two young women, Danielle Weisberg and Carly Zakin who were originally NBC News producers. They noticed that people in their social circle were addicted to consuming media content from Instagram, lifestyle blogs but were secluded in a bubble when it came to politics and worldly affairs. No news source at the time were aimed at educating the millennial generation about global events. As a result, the Weisberg and Zakin decided to start a daily (except Sunday) email newsletter that they would send to their friends.

 

During the day, they worked their jobs. But at night, the pair began researching all the recent news and paraphrasing them into short, concise paragraph in an appealing way. “The Skimm girl is that friend everyone has who’s sarcastic but always knows what’s going on” says Weisberg, Co-CEO of theSkimm. As positive feedback came from their social circle, the two decided to take it a step further and start a company. They met investor and investor, constantly pitched ideas, collecting strangers’ email addresses. However, their idea did not spark interest within their audiences. Everyone believed that email was no longer “it”. The hot market was based on social media and video. After an amount of rejections that would make the most persistent of people give up, they finally landed a $1.1 million deal with former Silicon Valley moguls who saw something in their pitch that would be “the Oprah of the generation”, says Homebrew’s Satya Patel.

 

Currently, theSkimm employs 30 people, ranging from financial advisors to full time writers. Approximately one million people read theSkimm daily. They have also recently launched a new app that has turned dedicated readers to paying customers. The app gives access to multiple ten minute podcasts that are newly recorded everyday that touch on important topics. theSkimm has been incredibly successful in keeping in consistent revenue and rapidly gaining audience, many celebrities have been endorsing theSkimm on their Twitter feed. What better way of being informed while on the toilet, waiting for the bus, eating breakfast. The is the efficient future of news.

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